A better WordPress handoff

Make WordPress feel like it was built for your client.

White Label CMS helps agencies and freelancers replace WordPress branding, simplify the dashboard, control menus, and create a cleaner client experience.

Free includes Branding, Login, Dashboard, Menus, Settings, and Import / Export.

White Label CMS

Customize your WordPress branding

Replace WordPress identity with branding that belongs to your client or agency.

Hide WordPress logo and links
Remove WordPress branding from the admin experience.
Custom admin bar logo
Use your agency or client logo.
Custom footer content
Replace the standard WordPress footer message.

Customize the WordPress login page

Control the logo, background, links, form colors, and other login styling.

Login logo
Replace the default WordPress mark.
Background styling
Use your own image or brand color.
Form & link colors
Match the login experience to your brand.

Create a cleaner client dashboard

Hide unnecessary widgets and add welcome or RSS panels your clients actually need.

Welcome panel
Add instructions, links, or client-specific content.
Hide dashboard widgets
Remove clutter from the WordPress dashboard.
RSS panel
Display useful agency or client updates.

Simplify WordPress admin menus

Choose which sidebar and admin-bar items are visible to client-facing users.

Pages
Keep important content tools visible.
Plugins
Hide technical areas from clients.
Settings
Reduce access to WordPress configuration.

Remove unnecessary admin clutter

Hide Help, Screen Options, update notices, and add custom admin styling.

Hide Help
Remove the Help drawer from client screens.
Hide Screen Options
Keep the interface more consistent.
Custom admin CSS
Apply your own finishing touches.

White Label CMS Free

Everything you need for a cleaner WordPress client handoff.

The Free plugin stays genuinely useful. Pro adds advanced agency workflows instead of taking existing functionality away.

01

Branding

Replace WordPress branding across the admin bar, sidebar, Gutenberg experience, footer, and page titles.

02

Login

Customize the login logo, background, links, button colors, CSS, JavaScript, and preview the result.

03

Dashboard

Hide native widgets, add welcome panels and RSS content, and simplify the client dashboard.

04

Menus

Show or hide sidebar and admin-bar menus while keeping full access for approved administrators.

05

Settings

Remove Help, Screen Options, update notices, and add custom admin or editor styling.

06

Import / Export

Move White Label CMS settings between sites or keep a configuration backup. This stays Free.

White Label CMS Pro

More control for agencies managing client WordPress sites.

Pro builds on the Free plugin with repeatable client configurations, richer dashboard tools, advanced menus, login layouts, and Multisite management.

01
Multisite & Network BlueprintsSet network defaults, automatically configure new subsites, and allow controlled site overrides.
02
ProfilesGive clients, editors, administrators, and custom roles different WordPress experiences.
03
Login Templates & Custom Login URLUse complete login layouts and a branded login path while retaining the Free login controls.
04
Advanced client toolsUnlock Dashboard Builder, Advanced Menus, Presets, Custom Admin Pages, and plugin white labeling.

Client Profile

Create the WordPress experience this client should see.

Assigned roles2
Visible menus6
StatusActive
DashboardClientEnabled
Admin MenusClientEnabled
BrandingClientEnabled
SettingsClientEnabled

What Pro adds

A focused Pro toolkit, not feature bloat.

These are deliberate extensions of the White Label CMS workflow, built around how agencies hand WordPress sites to clients.

Pro

Profiles

Create different admin experiences for client roles and custom user groups.

Pro

Login Templates

Use complete login layouts such as Centered, Split Screen, Full Background, and Minimal.

Pro

Custom Login URL

Use a branded login path to reduce automated login noise and improve the handoff experience.

Pro

Dashboard Builder

Build richer client dashboards with reusable widgets, quick links, video, support, and more.

Pro

Advanced Menus

Rename, reorder, change icons, add custom links, and apply visibility rules by Profile.

Pro

Presets

Save reusable named configurations such as Agency Default, Content Editor, or Minimal Client.

Pro

Custom Admin Pages

Add branded support, onboarding, documentation, and training pages inside WordPress.

Pro

Plugin White Labeling

Replace the White Label CMS plugin name, author, support links, and product identity with your agency branding.

How it works

Configure once. Hand off a cleaner WordPress experience.

01

Install White Label CMS

Use the Free plugin as the core product for branding, login, dashboard, menus, settings, and Import / Export.

02

Customize the client experience

Remove unnecessary WordPress clutter and replace it with the branding and information your client needs.

03

Upgrade when your workflow needs more

Add Profiles, Multisite, Login Templates, Advanced Menus, Dashboard Builder, Presets, and Custom Pages with Pro.

Ready for Pro?

Choose the plan that fits the way you manage client sites.

The plans are directly below, so this CTA moves the user forward instead of sending them back to something they already scrolled past.

Pricing

Start free. Upgrade when your client workflow needs more.

Every paid plan includes the Pro feature set. The license tier changes how many sites you can use, with Multisite and Network Blueprints reserved for Agency.

Free

The core White Label CMS experience for individual WordPress sites.

$0 forever
  • Branding, Login, Dashboard, Menus, Settings
  • Welcome panels and RSS dashboard content
  • Menu visibility controls
  • Import / Export
Download Free
Personal

For one site that needs the full White Label CMS Pro toolkit.

$59 / year
  • 1 website license
  • All Pro modules
  • Plugin updates
  • Email support
Choose Personal
Agency

For agencies managing many client sites or a WordPress Multisite network.

$199 / year
  • Unlimited website licenses
  • Multisite & Network Blueprints
  • All Pro modules
  • Priority support
Choose Agency

Annual Pro licenses include plugin updates and support while active. The Free plugin remains available without a subscription.

Questions

Free and Pro, clearly separated.

Existing Free functionality stays Free. Pro adds the advanced agency and Multisite workflows.

What stays in White Label CMS Free?
Branding, Login, Dashboard, Menus, Settings, the setup workflow, and Import / Export remain part of the Free plugin.
What does White Label CMS Pro add?
Pro adds Profiles, Login Templates, Custom Login URL, Dashboard Builder, Advanced Menus, Presets, Custom Admin Pages, plugin white labeling, and advanced Multisite management.
Does Pro support WordPress Multisite?
The planned Agency tier includes Multisite and Network Blueprints for network defaults, automatic new-site configuration, and controlled subsite overrides.
Do I install Free and Pro separately?
Yes. White Label CMS remains the core plugin, while White Label CMS Pro is installed as an add-on that unlocks the paid modules.
Is Import / Export a Pro feature?
No. Import / Export remains available in Free. Pro adds reusable named Presets on top of those existing transfer tools.

Documentation & support

Ready to implement the new White Label CMS experience?

Connect the buttons here to your real WordPress.org download, documentation, Pro checkout, and account routes when the Go backend is ready.